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February 7, 2020
Today, Brooklyn Borough President Eric Adams and Hip Hop Is Green (HHIG), a national plant-based hip-hop health and wellness organization with local chapters in cities around the country, will hold the groundbreaking, first-ever Brooklyn Healthy Rap Battle where Brooklyn youth will compose original rhymes about health and wellness as well as the benefits of living a plant-based lifestyle. The contest consists of a series of tastings, nutrition education events, and rounds of competition that will occur at various locations around Brooklyn starting on Monday, March 16th. The final round/championship event will take place at Brooklyn Borough Hall on Thursday, May 7th, where the winners will be selected by a panel of top, plant-based hip-hop artists and receive a range of prizes including recording studio time.
“Recently, the popularity of plant-based foods has taken off nationwide, with new brands and products entering the market — even fast food chains are offering plant-based menu selections through partnerships with Beyond Meat and Impossible Foods,” said Keith Tucker, founder of HHIG. “It is anticipated that these trends will inspire many people to try plant-based foods. HHIG believes that merging hip-hop culture together with plant-based foods creates a synergy that will lead urban youth to get excited about adopting a plant-based lifestyle and encourage them to make their own health and wellness a top priority. Borough President Adams has been on the forefront of bringing plant-based foods to young people and HHIG is proud to join forces with him and his team as we plan to introduce young people to plant-based food through this contest. In preparation to compose the best rap song, youth will taste, study and learn about plant-based foods through HHIG’s health and wellness curriculum.”
“Hip-hop is a language that has the power to communicate transformational messages, and few messages could be more powerful than taking control of our bodies and how we fuel them,” said Borough President Adams. “HHIG is a great tag-team partner for this innovative rap battle competition that harnesses the best of hip-hop’s potential. I’m excited to see what our young rappers and scribes will come up with, and the minds they will inspire with their rhymes.”
The Brooklyn Healthy Rap Battle is being held in partnership with the New York City Department of Youth and Community Development (DYCD), and sponsors include Good Catch, Miyoko’s Creamery, and Quorn.
“Like other forms of art, food should be fun, fulfilling and inspiring – and nourishing for the mind and body” said Chris Kerr, co-founder and CEO of Gathered Foods representing its Good Catch Brand. “The entire Good Catch crew is beyond excited to be involved with this event and we thank HHIG and Borough President Adams for this opportunity.”
“HHIG is making plant-based health and wellness approachable, understandable, and fun,” said Susie Picken Burch, Director of Business Development at Miyoko’s Creamery. “Our food system needs a re-boot – our nation’s youth is starting to make the connection between their personal health, the importance of a compassionate food supply, and the sustainability of our planet. Through HHIG, Keith has figured out a way to tap into the kids’ energy and ingenuity to start making the world and our collective health better.
Many celebrities, taste makers, and social media personalities are role models for a healthy, plant-based lifestyle. All of the judges for the Brooklyn Healthy Rap Battle are well-known hip-hop artists affiliated with HHIG, including: Styles P, who owns several juice bars in urban communities; New York’s own TK the Vegan Rapper; Stic of Dead Prez, who produced an album around getting fit, Sa Roc the MC, who has been vegan for over 15 years, and Supannova Slom, who has lived a vegan lifestyle since birth under the guidance of his mother, holistic wellness guru Queen Afua. Doc G, leader of the NYC chapter of HHIG will facilitate the implementation of the program and contest.
Youth, ages 12 to 18 who are eligible to participate in the Brooklyn Healthy Rap Battle, will submit videos on Facebook and Instagram using the hashtags #hiphopisgreen and #healthybrooklyn. To enter the contest, and for more information about the Brooklyn Healthy Rap Battle, including contest rules and prize details, visit hiphopisgreen.com/brooklyn-healthy-rap-battle.
Brooklyn Borough Hall
209 Joralemon Street
Brooklyn, NY 11201
p: (718) 802 3700 | f: (718) 802 3778